This page contains German language examples showing how to use the "Ser" form of address. German terms are preserved as they are essential to understanding the concept. Sie (she) and Er (he) are the traditional German pronouns that Ser replaces.
Ser in Everyday Life
How to use the gender-neutral form of address – in letters, emails, on the phone, and at government offices.
Usage Examples
Previous
Sehr geehrte Frau Müller / Sehr geehrter Herr Müller
With Ser
Sehr geehrtes Ser Müller
The neutral ending "-es" fits Ser, since neither the feminine form (-e) nor the masculine (-er) applies.
Previous
Liebe Frau Schmidt / Lieber Herr Schmidt
With Ser
Liebes Ser Schmidt
Alternative: "Hallo Ser Schmidt" – less formal, but equally respectful.
Previous
Guten Tag, Frau Ehre
With Ser
Guten Tag, Ser Ehre
Natural and intuitive – most people understand it immediately.
Previous
Herr/Frau Ehre, Ihr Antrag ...
With Ser
Ser Ehre, Ihr Antrag wurde bearbeitet.
Ideal for offices and government agencies that want to communicate inclusively.
Previous
Guten Tag, Herr/Frau Müller. Wie kann ich Ihnen helfen?
With Ser
Guten Tag, Ser Müller. Wie kann ich Ihnen helfen?
Ser is used like Herr/Frau as a formal form of address before the last name – not as a standalone title.
Previous
Herr ▼ / Frau ▼ / Divers ▼
With Ser
Ser ▼ (additional option)
Companies can offer Ser as an additional form-of-address option in forms.
Grammar Guide
Form of Address & Title
| Context | Masculine (Er (he)) | Feminine (Sie (she)) | Ser |
|---|---|---|---|
| Address | Herr | Frau | Ser |
| Formal | Sehr geehrter | Sehr geehrte | Sehr geehrtes |
| Informal | Lieber | Liebe | Liebes |
| Pronouns | er/ihm | sie/ihr | ser/sem* |
* Pronoun forms are a suggestion and may vary according to personal preference.
For Businesses
Inclusive language is not only respectful – it also makes good business sense. Companies that embrace diversity attract talent and strengthen their brand.
Recommendations:
- • Add "Ser" as a form-of-address option in forms and CRM systems
- • Inform employees about gender-neutral forms of address
- • Update email templates and letterheads to include Ser
- • Enable pronoun fields in internal systems
- • Offer training on inclusive communication
Be Part of the Change
Every time Ser is used, it becomes more normal. Language shapes thinking – and thinking shapes the world.